Reference text : Acts 22:3-16

Acts 22:14 And he said, The God of our fathers hath chosen thee, that thou shouldest know his will, and see that Just One, and shouldest hear the voice of his mouth.

Saint Paul’s words in today’s first reading was a personal account of his conversion. The opening verse even sounds more like a senior in a field of endeavour speaking to juniors in the same discipline. If I were to paraphrase a section of his words in the text, they would read something like: ‘If the kind of zeal and enthusiasm you have was all that was required, then I tell you what, you would even be no match for me because I studied under the feet of an expert; so let’s not even decide to go along that line’.

In spite of all those accolades Paul could afford to pride himself with, God had a whole different agenda for Him revealed in a threefold statement: ‘that he should know his will, see the Just One, and hear the voice of his mouth’. When translated into a business setting, those words spoken to Paul would be those any brand ambassador needs to know: their products, identify whom they work for and be ready to listen to instructions from their superiors.

What is actually more interesting and definitely not an accident about these words is the fact they appear before Paul is given the charge of being a witness. Beloved, that threefold message to Paul is also our message today. In plain and simple language: we cannot just go out there proclaiming and presenting to others a God we do not know personally!

Remember # don’t attempt to sell a brand you do not know inside out.


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