Thursday: 6th June, 2019
Reference text: Acts 22:30, 23:6-11
Acts 23:6 Now when Paul perceived that one part were Sadducees and the other Pharisees, he cried out in the council, “Brothers, I am a Pharisee, a son of Pharisees. It is with respect to the hope and the resurrection of the dead that I am on trial.”
Before big data analytics, knowledge of consumer choice, spending patterns and loyalty were scarce. However, with the amount of data now available and modern analytics, brands can work on advertisement, pricing and location to invent ingenious ways of retaining their consumers. With knowledge, understanding and practical application, success can be achieved.
From Paul’s actions today, we can easily describe him as cunning, wise or as one who sowed seeds of discord; and we wouldn’t be entirely incorrect. Nonetheless, we have to realise that he was on trial, and for his defence, every piece of information was crucial. His time studying as under Gamaliel may have come in handy since he was able to perceive the different sects present and used that information to his advantage.
Imagine Paul attempting to argue his case against a united front of people not ready to actually listen? Mind you, this is not a celebration of discord, it is an acknowledgement of the importance of information. In the absence of knowledge or information, the walk of man can be fruitless. In fact, one can say that ‘Revelation is often the answer to human frustration’.
Paul uttered only a single statement and the tables turned in his favour because He had knowledge at his disposal. So, the ball falls in our courts to attempt to find answers to these questions:
1. How much of the word of God do we know?
2. How much do we know about our spouses, friends, job roles and family?
3. If we don’t know as much as we should, have we tried finding out more?
My dear, you cannot underestimate the power of ‘knowledge’, because some information can get you places and things you are yet to conceive, so start searching. But remember, not all knowledge is needful.